
297Logistics
connecting such activities as customer order and customer service within the outbound
logistics sphere. Logistics becomes a means of encouraging collaboration among major
participants in the supply chain to assure a smooth and economical ow of goods and
services to the ultimate customer.
Integrated logistics includes the physical movement of goods (transportation), deter-
mining what and how much is to be moved (materials management), interim storage and
processing, facilitating the ow of goods through exchange points (loading, unloading,
and paperwork), providing product traceability, and integrating all activities along the
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