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SOCIAL MEDIA AT WORK
On Saturday morning, August 23, 2008, at 2:45 in the
morning, cell phones across the globe were buzzing with
the text message announcing Joe Biden as the Democratic
vice presidential candidate. Throughout the weekend, those
who received the text message talked in restaurants and
community meetings to discuss the implications. As the
media spread the story, the unique way the announcement
was revealed became almost as important as the choice of
running mate.
The 2008 U.S. presidential election was unprecedented
in many ways, one of which was the wave of support from
younger Americans who seemed to be suddenly awakened
to the political ...