
44 SOCIAL MEDIA AT WORK
an application? A platform? A coding language?’’ She’s not alone
in her confusion. A new vocabulary, rife with ambiguity, is in
play. Many terms, such as Web 2.0, social technology, social
computing, and social media, are often used interchangeably. In
this book, we have focused on the term social media, defining it
as the various electronic tools available to help accelerate and
improve our ability to connect, communicate, and collaborate.
Much of what we commonly regard today as social
media began in 1997 with a social networking site called
www.SixDegrees.com that brought people together online.
2
The
site shut down in 2000; it ...