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Social Media at Work: How Networking Tools Propel Organizational Performance
book

Social Media at Work: How Networking Tools Propel Organizational Performance

by Arthur L. Morecroft, Jackie Alcalde Marr, Mary Ellen Kassotakis
October 2009
Beginner
240 pages
6h 39m
English
Jossey-Bass
Content preview from Social Media at Work: How Networking Tools Propel Organizational Performance
5
EXAMPLES FROM TRAILBLAZERS
As a high school senior, Demetra Kassis was exploring where
to apply for her university studies. She knew she wanted to
attend an urban school on the Pacific Coast of North Amer-
ica, but which one? Demetra knew that she could research
universities on the Internet. What she didn’t know was that
some universities used social networking sites and tools like
Facebook and microblogging to capture her attention.
Something about the tweet that she received from the
University of San Francisco (USF) caught her attention. It
provided a link to the school’s Web site. Founded in 1855,
USF is the second-oldest institution of higher learning ...
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Publisher Resources

ISBN: 9780470405437