
WHERE SOCIAL MEDIA HAS AN I MPACT 97
are doing, and add your insights to the conversation. This
chapter raises the following questions for you and your fellow
community members:
•
Where have you seen social media playing out in your orga-
nization or others?
•
Where do you see the opportunities for social media in your
organization?
•
How have you seen social media used in other organizational
areas to propel organizational performance?