
WHAT IS SOCIAL MEDIA, AND HOW DOES IT WORK? 71
plan by posting these documents on the wiki and asking team
members to improve on them.
Using social media isn’t always a walk in the park. Like
many other large organizations, Oracle struggles to maintain
a balance between allowing employees to take independent
action and needing to find consistent tools to make access
easier, reduce learning curves, and find the best leverage.
Issues of appropriate usage have and will continue to occur.
In addition, with so many options for communicating and
collaborating, employees can find it difficult to know which
tool—the wiki, the forum, or Oracle Connect—will be the