Social Media at Work: How Networking Tools Propel Organizational Performance

112 SOCIAL MEDIA AT WORK

respondents have noted that WaterCooler has changed their

perceptions of collaboration at HP.

Some individuals have reported that WaterCooler makes the

company feel ‘‘a little smaller and more human.’’

13

Another

user commented that social media personalizes the organization,

and makes it ‘‘real.’’ Others within the company have noticed

that social media creates collegiality in a time of economic

uncertainty. Global emergencies create a lot of hum at the

WaterCooler. In one incident a number of HP employees let

colleagues across the world know they were safe after a fire closed

an HP facility in Southern California.

WaterCooler’s