
4
WHERE SOCIAL MEDIA
HAS AN IMPACT
Catherine hung up the phone, locked her computer screen,
and slid her chair away from her desk. She grabbed her
purse and headed down the hall to meet her friends for
lunch. She had just completed a two-hour live webinar, and
was excited about the information she had received and the
homework she would complete with two colleagues, one in
her office in Galway, Ireland, and another located outside
of London, England. They were all members of Cisco’s
Development Organization (CDO), and they were learning
about the latest social computing technologies. This was
the second of four two-hour webinars that Catherine and
her colleagues ...