
54 SOCIAL MEDIA AT WORK
The popularity and growth in use of social networking sites
are astounding. Reporting total usage numbers probably makes
little sense because the numbers grow exponentially each day.
According to Marty Fahncke, author and Internet marketing
specialist, Facebook alone gains 250,000 people each week. In
addition, one in four online American adults use at least one
social networking site.
12
Inside the organization. Whereas most organizations are
structured by function, geography, services, or products, social
networking cuts across these artificial boundaries to ‘‘flatten’’
communications. Challenges, problems, and opportunities usu- ...