
7
LOOKING TO THE FUTURE
The reporter was due to arrive in twenty minutes, and the
doctors were assembling in the conference room. WellCare’s
hospital administrator pulled on her jacket and reviewed her
notes as she walked briskly down the hall. It had been quite
a year for them. WellCare had been selected as a model
hospital—profitable and efficient, with the best physicians
on staff, and the ability to find solutions to the most diffi-
cult maladies suffered by its patients. Although businesses,
government, and community organizations had been using
social media over the past decade, the medical team felt
that WellCare’s adoption of social media tools was ...