
36 SOCIAL MEDIA AT WORK
Trailblazer——Dow Connects with Employees, Past
and Present
Charlie studied the Web page carefully before clicking on
the Job Opportunities link. It had been six months since he
retired, but he found that he didn’t go golfing as much as he
thought he would. In fact, he didn’t do many of the things
he longed to do during his working years. Even though it was
really nice to know that he could golf or build wine racks or
spend time in the garden, the truth was that he missed being
at work. After twenty-six years with Dow, he felt he was
truly valued by the company and his colleagues. Although
he had been in management, he was still