
34 SOCIAL MEDIA AT WORK
as much as Gen Y men. It seems that men are slightly more
likely than women to initiate interaction, comment on others’
material, or stand by and observe. However, when it comes to
joining social networking sites, the two genders show up in equal
numbers.
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Organizations can use this demographic information to better
understand the probable preferences of their own workforce.
Depending on a company’s employee population, it might be risky
to equate a low volume of content postings to the failure of a social
networking initiative. In fact, employees of all generations are
participating in their own way. Among the Traditionalists, ...