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Social Media at Work: How Networking Tools Propel Organizational Performance
book

Social Media at Work: How Networking Tools Propel Organizational Performance

by Arthur L. Morecroft, Jackie Alcalde Marr, Mary Ellen Kassotakis
October 2009
Beginner
240 pages
6h 39m
English
Jossey-Bass
Content preview from Social Media at Work: How Networking Tools Propel Organizational Performance
170 SOCIAL MEDIA AT WORK
remain connected. ‘‘Consumerization’’ of social media is
here to stay for the foreseeable future.
IT departments need to act quickly, or they should be pre-
paredtodoalotofworklater.
Allow grassroots efforts to happen. Enable innovation to
occur in a managed way. For mass adoption you need exec-
utive buy-in to transform the way work is done. Ideally
executives will say, ‘‘We are going to transform the way we
work!’’
With regard to blogs, allow all employees to have their
own blog. This gives them a voice—a means of contribut-
ing their knowledge, their experience, and their point of
view.
An important strategy is to integrate ...
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Publisher Resources

ISBN: 9780470405437