
170 SOCIAL MEDIA AT WORK
remain connected. ‘‘Consumerization’’ of social media is
here to stay for the foreseeable future.
•
IT departments need to act quickly, or they should be pre-
paredtodoalotofworklater.
•
Allow grassroots efforts to happen. Enable innovation to
occur in a managed way. For mass adoption you need exec-
utive buy-in to transform the way work is done. Ideally
executives will say, ‘‘We are going to transform the way we
work!’’
•
With regard to blogs, allow all employees to have their
own blog. This gives them a voice—a means of contribut-
ing their knowledge, their experience, and their point of
view.
•
An important strategy is to integrate ...