
SOCIAL MEDIA AT WORK 9
challenges to a targeted audience. With the continuing increase
of mergers and acquisitions across the globe, social media can
also play a key role in speeding up the integration and adoption
of corporate cultures and values, and serve as a bridge that spans
cultures, fostering acknowledgment and understanding of diverse
populations, beliefs, practices, products, and services.
Indeed, social media is helping transform the entire domain
of human relationships. Employees can reside anywhere as they
initiate projects, form teams, and produce outcomes. Given this
new world of work in the twenty-first century, organizations can
increase ...