
WHERE SOCIAL MEDIA HAS AN I MPACT 87
The ties to the on-boarding process for new employees
are clear. The faster that new hires can fit into the culture,
find the resources they need, and build relationships that enable
them to get things done, the sooner they become an asset for the
organization. But existing teams have the same issues. One sales
group at Intel discovered that on average, sales reps lose several
hours each week searching for the right people and information
to be able to best support their customers. The use of social media
brings those people and that information to them instantly and
allows them to recoup some of the time. At BT Group, ...