Social Media at Work: How Networking Tools Propel Organizational Performance

134 SOCIAL MEDIA AT WORK

emphasis on leading its team through change in adopting a new

way to do their work through social media.

So far, we’ve discussed the need for organizations to embrace

social media, reviewed some of the key social technologies, and

looked at multiple ways that organizations can benefit from the

use of social media to improve their performance. But how do

you begin using these technologies in your organization?

Although our research yielded no one way or no single proven

tried-and-true method, we have noticed trends in behavior and

in the lessons from the companies we examined. In this chapter,

we share what we observed about how ...