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Social Media at Work: How Networking Tools Propel Organizational Performance
book

Social Media at Work: How Networking Tools Propel Organizational Performance

by Arthur L. Morecroft, Jackie Alcalde Marr, Mary Ellen Kassotakis
October 2009
Beginner
240 pages
6h 39m
English
Jossey-Bass
Content preview from Social Media at Work: How Networking Tools Propel Organizational Performance
164 SOCIAL MEDIA AT WORK
strengthening relationships, learning, and knowledge sharing.’’
Remembering this raison d’
ˆ
etre will help you avoid the mistake of
setting unrealistic adoption goals. Kim thinks of social network-
ing as a way to show the aliveness of an organization as though it
had a discernible pulse.
The Boy Scouts of America (BSA) shares his point of view.
Celebrating its hundredth anniversary in 2010, the BSA turned
to social networking to get the word out about its celebra-
tion among its membership and to generate buzz. Using its
online social networking community called My Scouting, BSA
has quickly galvanized thousands of members to
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Publisher Resources

ISBN: 9780470405437