
THE CHANGING LANDSCAPE AND WHAT IT MEANS TO YOU 23
information needed, and they’re looking to social media to help
them in this effort.
The ability to be a global organization is not reserved only for
large companies. As mentioned, anyone, anywhere, at any time
can be global as long as she has an active Internet connection,
which enables her to compete on the same playing field with any
organization. Thomas Friedman refers to this new capability as
Globalization 3.0. Globalization 1.0 was about countries becoming
less protectionist, 2.0 was about companies becoming global as
opposed to multinational, and 3.0 is about individuals extending
themselves globally, ...