
92 SOCIAL MEDIA AT WORK
BT Group: Ahead of the Curve
In 2007, a young new hire purchased a software server
with his corporate credit card and placed it under his desk.
The server was a way for him to improve his productivity.
Soon Richard Dennison, the senior manager of social media,
appeared beside him, not to chastise him for purchasing the
equipment through the company, but to share ideas with
him and explore ways they could improve productivity for
many. That’s how it all started at BT Group, the UK-based
telecommunications company.
Operating in 170 countries, BT Group provides com-
munications solutions and services to people around the
world. Its