
WHAT IS SOCIAL MEDIA, AND HOW DOES IT WORK? 49
For example, the University of San Francisco used a wiki to
research and determine which wiki tool the school should use.
The task force of faculty was asked to research a variety of wiki
tools and comment on a wiki with their analysis of the benefits
and drawbacks of each option. The wiki enabled faculty to learn
together, sharing discoveries and ideas about how to incorporate
a whole host of Web 2.0 tools into their faculty communities and
to improve their effectiveness as instructors.
Let’s turn to civic organizations. In New Zealand, the minister
of police recognized that their governing bible, the Police ...