
142 SOCIAL MEDIA AT WORK
our business strategy? Where will they have the greatest
impact? (Consider the five areas we have discussed in pre-
vious chapters.)
•
Whom will we involve? When and how will we involve them
so that we can gain the most commitment?
•
What specific training is needed for different groups so that
they can use the new tools available to them?
•
Where are the best opportunities to gain some quick wins?
•
How will we track our progress?
•
How will we communicate our success?
In all your planning, just remember that a good strategic p lan
today is better than a perfect one tomorrow. In other words, it
doesn’t have to be perfect—it just h as