Acknowledgments
When we conceived the idea to write this book, little did we
anticipate the outpouring of enthusiasm and assistance that would
be so generously offered to us, by experts and practitioners alike,
from so many different corners of the social media world. The
conversations have been magical, and we hope to continue these
relationships for years to come. We are extremely grateful to the
following individuals and companies for graciously allowing us to
learn from and incorporate their experiences into this work.
First, we must thank the trailblazers we highlight in our case
studies for their time in speaking with us about their insights
and ideas, and for candidly sharing their experiences and lessons
learned: Jamie Mulkey, Ed.D., and Greg ...