
SOCIAL MEDIA AT WORK 3
The leaders we have talked with believe that social media
helps them extend their personal leadership influence in uncer-
tain times by accelerating employee development, improving
succession planning, and attracting energized pools of new work-
ers in the war for talent. It is a powerful means of continually
revitalizing the spirit, heart, and soul of the enterprise. Ulti-
mately, individuals, groups, and organizations will be able to
reduce the time it takes to make decisions. This new speed will
impact performance and will improve organizational and social
innovation.
Why “Social Media”?
In recent years the popularity of social ...