
220 INDEX
Process activities: clarifying objectives,
138, 140–141; designing media plan,
141–142; gathering intelligence,
137–138, 139; implementing plan,
142–144; leveraging learning process,
145–146; practices vs., 136; types of,
137
PubMed Central Web site, 48
Q
Questionmark, 156
R
ReadWriteWeb, 186
Recruiting and retaining employees,
80–83; finding right employees,
80–81; incorporating new hires,
81–82; Intel’s social computing,
166–167; OWL and, 70, 103–104;
retaining talent after retirement,
82–83; Roman Catholic Church,
104–105; Salesforce.com, 102–103,
109; talent development, 87–89
Reebok, 63
Relationships: building, 178; enabling
social connections, 7; extending ...