
6
PUTTING SOCIAL MEDIA TO WORK
Emergent Solutions, Inc., is a global leadership and organi-
zation development consulting firm headquartered in Palo
Alto, California. With an extended team of more than sixty-
five trusted and skilled consultants across the globe, Emergent
Solutions considers collaboration o ne of its hallmarks. The
company actually refers to its network of consultants as ‘‘the
Guild,’’ connoting the supportive interaction that has been
essential to its success.
Social media has played a large role in Emergent
Solutions’ productivity, improving its collaboration and
streamlining its operations. Says Chris Cavanaugh-Simmons,
managing director, ...