
18 SOCIAL MEDIA AT WORK
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Software technology that enables social connection. The tools
that have now cropped up both inside intranets and in local
coffee shops have created new opportunities to facilitate
communication and sharing.
These drivers are forcing organizations to look with a fresh
perspective at the way they accomplish their goals. Like Humana,
the best companies are actively implementing new ways to
improve internal operations so that they can achieve success
not only today but tomorrow. Many of the more proactive
organizations are finding that the use of social media gives them
more ways to work together, accelerates their productivity, and ...