INDEX 221
Social networking: about, 50; Dow’s,
3539, 82, 121122; emphasizing
human side of, 163–164; employee
productivity and, 16–17; how used,
3334; IBM tools for, 119–120;
identifying hidden gifts, 52–54;
pairing employees to support, 155;
readership of, 31, 32–33; Second Life,
62, 63, 106, 119; Six Degrees, 44;
targeted audiences for, 51; value of,
85–86
Social responsibility, 2930, 189
Social technology: about, 5; choosing,
162; future social media, 183–187;
Gen Yers’ comfort with, 2829;
generational adaptation to, 6; new
opportunities with, 18; polarized
views of, 187; simpler and smarter,
184186; software supporting, 30–31;
telepresence, 22, 7475. See also
Social networking
SocialText, 130, 131
Sony, 63
Spaceflight Museum, 63
Sponsoring social media, 148
Stakeholders, 147–148, 149
Sticky messages, 151152
Stirland, Sarah Lai, 108
Strategic planning podcasts,
60–61
Strategy as Narrative wiki, 130
Successes: announcing, 152; creating
social media, 156157
Succession planning, 1415
Surowiecki, James, 84
SWOT analysis, 137
T
Tagging, 6466
Talamelli, David, 69
Talent development: Cisco’s, 114;
Coaches Training Institute and,
114116; training and, 8789
Talent management: after retirement,
8283; improving, 34;
Salesforce.com’s, 102103; vying for
Gen Xer talent, 27–28
Tapscott, Donald, 89
Taxonomies, 65
Technology. See Social technology
Technorati, 66
Telepresence, 22, 7475
There, 62
Tipping Point, The (Gladwell), 149
Titanic, 21–22
Traditionalists, 26
Trailblazers: attracting and retaining
employees, 101104; developing
talent, 113116; in employee
engagement, 116123; innovations
of, 105–107; in operational efficiency,
107113; role modeling by, 180;
using ideas from, 127–128
Training: online simulations for, 16;
talent development, 8789; Web 2.0
innovations for global, 74–75
Trunk, Penelope, 80, 81
Trust: building via communications,
149152, 158; Intel’s experience
building, 168169; social media’s
effect on, 163–164
Twiki, 49–50
Twitter: about, 5758; attracting
candidates with, 102103;
collaborating with, 58–59; employee
recruiting with, 81; finding customers
with, 100; IBM’s Blue Twit, 58, 119;
LDS mentioned on, 111; live
surgeries, 173; Oratweet, 69, 107;
recruiting via, 81
2008 U.S. Presidential election,
1–2
U
UFirst Federal Credit Union, 163
Unintended consequences, 154155
University of San Francisco, 49, 99
User profiles: gaining commitment using,
148; gathering intelligence for, 139;
patient data in, 174; targeting
messages using, 150151; training
employees based on, 144
User-created video, 31
V
Van Klink, Susan, 24
Video Hub, 124–125
Viral messages, 149
Virgin, 63
Virtual File, 174
Virtual worlds, 62–64
Vodafone, 63
Voicethread, 67

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