Social Media at Work: How Networking Tools Propel Organizational Performance

INDEX 221

Social networking: about, 50; Dow’s,

35–39, 82, 121–122; emphasizing

human side of, 163–164; employee

productivity and, 16–17; how used,

33–34; IBM tools for, 119–120;

identifying hidden gifts, 52–54;

pairing employees to support, 155;

readership of, 31, 32–33; Second Life,

62, 63, 106, 119; Six Degrees, 44;

targeted audiences for, 51; value of,

85–86

Social responsibility, 29–30, 189

Social technology: about, 5; choosing,

162; future social media, 183–187;

Gen Yers’ comfort with, 28–29;

generational adaptation to, 6; new

opportunities with, 18; polarized

views of, 187; simpler and smarter,

184–186; software supporting, 30–31;

telepresence, 22, 74–75. See also

Social networking

SocialText, 130, 131

Sony, 63

Spaceflight Museum, 63

Sponsoring social media, 148

Stakeholders, 147–148, 149

Sticky messages, 151–152

Stirland, Sarah Lai, 108

Strategic planning podcasts,

60–61

Strategy as Narrative wiki, 130

Successes: announcing, 152; creating

social media, 156–157

Succession planning, 14–15

Surowiecki, James, 84

SWOT analysis, 137

T

Tagging, 64–66

Talamelli, David, 69

Talent development: Cisco’s, 114;

Coaches Training Institute and,

114–116; training and, 87–89

Talent management: after retirement,

82–83; improving, 3–4;

Salesforce.com’s, 102–103; vying for

Gen Xer talent, 27–28

Tapscott, Donald, 89

Taxonomies, 65

Technology. See Social technology

Technorati, 66

Telepresence, 22, 74–75

There, 62

Tipping Point, The (Gladwell), 149

Titanic, 21–22

Traditionalists, 26

Trailblazers: attracting and retaining

employees, 101–104; developing

talent, 113–116; in employee

engagement, 116–123; innovations

of, 105–107; in operational efficiency,

107–113; role modeling by, 180;

using ideas from, 127–128

Training: online simulations for, 16;

talent development, 87–89; Web 2.0

innovations for global, 74–75

Trunk, Penelope, 80, 81

Trust: building via communications,

149–152, 158; Intel’s experience

building, 168–169; social media’s

effect on, 163–164

Twiki, 49–50

Twitter: about, 57–58; attracting

candidates with, 102–103;

collaborating with, 58–59; employee

recruiting with, 81; finding customers

with, 100; IBM’s Blue Twit, 58, 119;

LDS mentioned on, 111; live

surgeries, 173; Oratweet, 69, 107;

recruiting via, 81

2008 U.S. Presidential election,

1–2

U

UFirst Federal Credit Union, 163

Unintended consequences, 154–155

University of San Francisco, 49, 99

User profiles: gaining commitment using,

148; gathering intelligence for, 139;

patient data in, 174; targeting

messages using, 150–151; training

employees based on, 144

User-created video, 31

V

Van Klink, Susan, 24

Video Hub, 124–125

Viral messages, 149

Virgin, 63

Virtual File, 174

Virtual worlds, 62–64

Vodafone, 63

Voicethread, 67