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Social Media at Work: How Networking Tools Propel Organizational Performance
book

Social Media at Work: How Networking Tools Propel Organizational Performance

by Arthur L. Morecroft, Jackie Alcalde Marr, Mary Ellen Kassotakis
October 2009
Beginner
240 pages
6h 39m
English
Jossey-Bass
Content preview from Social Media at Work: How Networking Tools Propel Organizational Performance
LOOKING TO THE FUTURE 183
Social technologies serve as a ‘‘marketplace’’ for the exchange
of information. In this market, the key medium of exchange is
knowledge, and the ‘‘wealthiest’’ traders are those organizations
that are using the knowledge to improve their products and
service offerings. Social technologies enable multiple simultane-
ous connections between groups of people, so that the potential
value of the network is not just n + n, but n
n
.
7
By capitalizing on
these connections and linkages in a virtual trading marketplace,
organizations can combine in multiple ways the various insights
provided by thought leaders.
Social media will facilitate ...
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Publisher Resources

ISBN: 9780470405437