
THE CHANGING LANDSCAPE AND WHAT IT MEANS TO YOU 39
when we add it to the equation the chemistry changes. Every
reaction is different. . . . The human element is the element of
change. It gives us our footing to stand fearlessly and face the
future.’’
37
Dow is truly trying to unleash the human element
in its workforce by finding new ways to enable people to
contribute and add value. Dow’s online outreach is proving
to be key to its employee engagement efforts.
TRAILBLAZER
Get on Board
In this book we share many examples of such organizations as
Dow and Intel that understand how social media can help them
achieve their most complex business, workforce, and ...