
PUTTING SOCIAL MEDIA TO WORK 171
Clearly, Intel sees social computing technologies as a key
enabler of business performance. It has committed to inte-
grating social computing technology where it can have the
greatest impact. The additional transparency this brings the
organization is keeping employees engaged and is enabling
innovation for sustained success.
TRAILBLAZER
Your Own D iscovery
Emergent Solutions and Intel have different kinds of organi-
zations with different issues. As they use social media in their
organizations, they are blazing a trail for others. As you embark
on the implementation of social media tools in your organiza-
tion, just remember ...