September 2010
Beginner
376 pages
12h 7m
English
book
The Daily Book of Classical Music
by Leslie Chew, Scott Spiegelberg, Dwight DeReiter, Cathy Doheny, Colin Gilbert, Greenwood, Travers Huff, Susanna Loewy, Melissa Maples, Jeff McQuilkin
Content preview from The Daily Book of Classical Music
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DAY 270 | POP CULTURE MEDLEY |
Orff and Old Spice®
SHAVING NEVER FELT SO TRIUMPHANT
Television commercials often use dramatic classical music to command fickle viewers’ attention. Few pieces are better at this than “O Fortuna,” from German composer Carl Orff’s scenic cantata Carmina Burana.
The opening and closing movement to Orff’s most famous work is instantly recognized by anyone who’s ever been exposed to television shows and commercials, feature films, sporting events, and pop/rock concerts.
A British television ad campaign for Old Spice aftershave in the late 1970s and early ’80s was one of the first to use this very powerful music. ...
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