
Continuous Improvement of Quality 507
of the problem� (In some situations, nding how well the customers are satis-
ed could itself be a project�)
Collect whatever data necessary, and use whatever tool necessary to analyze
the data� Find the root causes of the problem, and understand why these causes
exist� Identify solution alternatives to eliminate the root causes, and make rec-
ommendations for improving the quality of the product or service and, thus,
the customer’s satisfaction� If the improvements can be implemented, pro-
vide data on the performance measure to indicate the improvement has been
accomplished� If changes cannot be imp