362 A First Course in Quality Engineering
C = AB� Each of the main factors is confounded with a two-factor interac-
tion� In this one-half fractional design, however, the main factors are not
confounded among themselves�
In the above fractional designs, the effects that are confounded with each
other are said to be the alias of each other� Thus, A is the alias of BC, B the
alias of AC, and C is the alias of AB� The basic relationship C = AB, which
was used to generate the 2
3−1
design, is called the “generator” of the frac-
tional design� Another equivalent way of expressing this relationship that
dened the one-half fraction is to multiply both sides of the generator by C
to obtain CC = ABC� Here, A, B, and C represent the column vectors ...