26 A First Course in Quality Engineering
rst priority� External failures not only bring losses immediately in terms
of customer complaints and customer returns, they also produce long-term
losses due to loss of reputation leading to a loss in future sales� According
to a rule of thumb that quality professionals use, if a defective unit caught
within the plant costs $1 to repair, it will cost about $10 to repair it if it
reaches the customer� Thus, stopping those defective units from leaving the
door may save considerable external failure costs and therefore should be
the rst priority� Thus, a quick, short-term solution in this case would be to
increase the nal inspection to prevent the defective product from leaving
the door� This wi ...