Quality in Design 153
customers—as in this case—a set of importance-weights, which are used
to represent the importance of one customer relative to others, is rst gen-
erated by the planning team� A total of 10 points is distributed among the
customers, based on their relative importance� In this case a weight of ve
is assigned to professors, three to students, one to professionals, and one to
the publisher� The numbers expressing the relative importance of the prefer-
ences within each customer are then obtained from those expressed by the
customers in the customer surveys� A total of 10 points is distributed among
the preferences within each customer�
For any customer preference, the product of the importance-weight of
the part ...