January 2017
Beginner
480 pages
20h 20m
English
Attitudes are evaluative statements—either favorable or unfavorable—about objects, people, or events. They reflect how we feel about something. When you say “I like my job,” you are expressing your attitude about your work.
Attitudes are complex. If you ask people about their attitudes toward religion, Lady Gaga, or an organization, you may get simple responses, but the underlying reasons are probably complicated. To fully understand attitudes, we must consider their fundamental properties or components.
Typically, researchers assume attitudes have three components: cognition, affect, and behavior.1 The statement “My pay is low” is a cognitive component ...
Read now
Unlock full access