January 2017
Beginner
480 pages
20h 20m
English
Perception is a process by which we organize and interpret sensory impressions in order to give meaning to their environment. What we perceive can be substantially different from objective reality. For example, all employees in a firm may view it as a great place to work—favorable working conditions, interesting job assignments, good pay, excellent benefits, understanding and responsible management—but, as most of us know, it’s very unusual to find universal agreement.
Why is perception important in the study of OB? Simply because people’s behavior is based on their perception of what ...
Read now
Unlock full access