Creativity, Creative Decision Making, and Innovation in Organizations

Models will often improve our decisions, but a decision maker also needs creativity, the ability to produce novel and useful ideas. Novel ideas are different from what’s been done before but which are appropriate for the problem.

Creativity allows the decision maker to fully appraise and understand problems, including seeing problems others can’t see. Although all aspects of OB are complex, that is especially true for creativity. To simplify, Exhibit 6-4 provides a three-stage model of creativity in organizations. The core of the model is creative behavior, which has both causes (predictors of creative behavior) ...

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