January 2017
Beginner
480 pages
20h 20m
English
Effective communication is difficult under the best of conditions. Cross-cultural factors clearly create the potential for increased communication problems. A gesture that is well understood and acceptable in one culture can be meaningless or lewd in another. Unfortunately, only 18 percent of companies have documented strategies for communicating with employees across cultures, and only 31 percent require that corporate messages be customized for consumption in other cultures.
There are a number of problems related to language difficulties in cross-cultural communications. First are barriers caused by semantics. ...
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