January 2017
Beginner
480 pages
20h 20m
English
Content preview from Essentials of Organizational Behavior, 14/eBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Choice of Communication Channel
Why do people choose one channel of communication over another? A model of media richness helps explain channel selection among managers.22
Channel Richness
Channels differ in their capacity to convey information. Some are rich in that they can (1) handle multiple cues simultaneously, (2) facilitate rapid feedback, and (3) be very personal. Others are lean, in that they score low on these factors. Face-to-face conversation scores highest in channel richness because it transmits the most information per communication episode–multiple information cues (words, postures, facial expressions, gestures, intonations), immediate feedback (both verbal and nonverbal), and the personal touch of being present. Other examples ...
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