Choice of Communication Channel
Why do people choose one channel of communication over another? A model of media richness helps explain channel selection among managers.22
Channel Richness
Channels differ in their capacity to convey information. Some are rich in that they can (1) handle multiple cues simultaneously, (2) facilitate rapid feedback, and (3) be very personal. Others are lean, in that they score low on these factors. Face-to-face conversation scores highest in channel richness because it transmits the most information per communication episode–multiple information cues (words, postures, facial expressions, gestures, intonations), immediate feedback (both verbal and nonverbal), and the personal touch of being present. Other examples ...
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