January 2017
Beginner
480 pages
20h 20m
English
Some individuals seem driven to succeed. The same young student who struggles to read a textbook for more than 20 minutes may devour a Harry Potter book in a day. The difference is the situation. As we analyze the concept of motivation, keep in mind that levels of motivation vary both between individuals and within individuals at different times.
We define motivation as the processes that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal.1 While general motivation is concerned with effort toward any goal, we’ll narrow the focus to organizational goals.
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