Seven Cs of Consulting, The

Engage

At some stage in the change the people who will be involved have to be engaged. They will need to understand at a personal and emotional level what they will have to deliver as part of the transformation. Czerniawska (1999) makes this point:

What some consultants have neglected is the fact that people — at whatever level in an organization — become resistant to change where they do not understand what is happening. And this is a problem which, as companies become increasingly internationalized, is only going to get much worse, as cultural diversity creates new barriers.

Consultants often seek to deliver this through workshops, team events or other group occurrences — any event that brings people together to share a common change experience. ...