3M mapping

When embarking on any assignment, the size of the task can seem daunting. As the range of ideas and tools offered in this book highlights, the large number of possible actions can mean that you are faced with endless choices. One way to deal with the seeming fog is to "chunk" the engagement into different sizes; to break down the action in two ways, first by stage and then by magnitude. To help this way of thinking, it can help to deconstruct the work into the following chunks:

  • Meta: a simple but focused definition of the purpose of the stage being addressed. What is the core outcome to be achieved and how does it link with the other stages in the life cycle? For example, your core purpose at the client stage might be to focus solely ...

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