Language
The extent to which change has been baked in can be determined by the shift in people's language. The quality consultant will hear a greater use of words like customer needs, cost of quality or agreed standards. The market strategist will hear words like customer segmentation, value chain or brand development. In changing the language, you will help ensure continuance of change. Although this is not guaranteed in all contexts, it does offer a good indication as to the effectiveness of the transformation. Just listen to the way that children will adopt the language of their favourite cartoon character. The ability to mimic and copy the latest buzzword offers the child membership of a select band of friends and peers.
This power of language ...
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