Chapter 12. Stage seven: Close

This is not the end.

It is not even the beginning of the end; but it is perhaps the end of the beginning.

—Winston Churchill

So the contract is over, it is time to say goodbye and move on to the next client. But like watching a good play or tasting a fine wine, it is that last memory that will remain and which may cloud the recollection of the total experience. As any psychology student will explain, the 'recency' factor means that the last items presented are more likely to be recalled than those that went earlier. As such it is important for you to carefully manage the exit and not just assume that it will ...

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