Editors’ introduction: thinking about fundraising
I: The need for a fundraising reader
This Reader contains 88 extracts of key writing on fundraising and fundraisers by scholars, practitioners, and expert commentators living and working in four continents. It is a one-stop resource of insightful and thought-provoking writing that will help to improve the understanding and practice of all those involved in fundraising. There are at least three reasons that this Reader is needed:
First, fundraising is essential yet largely invisible. Nonprofit organisations need to secure resources (including but not limited to money) to fulfil their missions, yet there has long been far greater focus on the causes and their donors rather than on those who work ...
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