What, why and how do companies give?
Dwight F. Burlingame and Adrian Sargeant, 2010
Data from Giving USA tell us that corporate support of the nonprofit sector represents only a small percentage of donated income, at a mere 5 percent of all voluntary giving. This amount includes the value of cash support, corporate foundation grantmaking, and in-kind donations. It does not include several key forms of corporate support, such as sponsorships and cause-related marketing. These are not included in the Giving USA figures.
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For all practical purposes, corporate support of charitable activities is a twentieth-century invention. In the nineteenth century, most court rulings rendered corporate giving for charitable ...
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