Grassroots fundraising: you already know all the people you need to know to raise all the money you want to raise
Kim Klein, 2000
The second part of the title of this article is taken from a phrase I often use in my fundraising training. It meets with skepticism, denial, laughter, incredulity, and occasionally two reactions that mark people who might actually go somewhere in fundraising: horror and relief. It is obvious why relief would be a great reaction to have to the idea that you already know the people you need to know, but why horror? People who are horrified by this notion realize that their best prop has just been knocked down; the excuse that worked when all others failed has just failed. If they already ...
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