Why is fundraising seen as women’s work?

Elizabeth Dale, 2017

DOI: 10.4324/9781003145936-85

Even though men occupied the majority of fundraising positions until recently, I argue that two central elements have served to feminize the profession: first, the day-to-day job of fundraising is closely aligned with the stereotypes of women’s work; and second, nonprofit executive-level culture has been based on traditionally masculine models of management. Further, the contemporary push for nonprofits to adopt more business-like practices and for-profit values, which are traditionally male domains, present a tension that limits women’s potential to transform the profession into one that recognizes and values women’s contributions and roles.

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