Editors’ introduction
Overview
In this final section of the reader we turn to focus on some of the key trends in fundraising and some of the most important debates about making fundraising better. Some authors in this section have helpfully signposted trends to monitor, others suggest tools and techniques to help meet likely demands, whilst a brave few have ambitiously sought to predict the future, its opportunities and pitfalls.
The future is important because fundraisers need to see one step ahead. Planning and delivering appeals and campaigns takes time, a decision today may not impact outcomes for a year or more. Adjusting organisation culture to support fundamental change takes even longer. While fundraising ...
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