The five strategies for fundraising success
Mal Warwick, 2000
The Five Strategies for Fundraising Success spell GIVES: Growth; Involvement; Visibility; Efficiency; Stability.
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Getting acquainted with the five strategies
The starting point is to make sure you’re absolutely clear about your fundraising goals. I don’t mean just how much money you want to raise. I also mean when and how and from whom you want to raise that money, and what else you might want to accomplish along the way. There are many different ways to travel the fund-raising road, and the route you choose will have enormous impact on your organization’s future.
Not convinced? Look at it this way.
Most people seem to think a fundraising program ...
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